Back Pocket Provisions

Richmond, Virginia

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The mission of Back Pocket Provisions is to make life more delicious, healthy, honest, and fun by helping small farms succeed. This small company is a social enterprise. In other words, while they're a for-profit company, they make business decisions based on furthering their mission, not just increasing their margin. 


Back Pocket believes that small farms are the foundation of a food system that supports healthy communities, economies, and environments. However, corporate farming and the industrial food system are making it harder than ever before to make a living as an American farmer. 


This problem cannot be solved by Back Pocket Provisions alone. Their mission is carried out in their own community with a commitment to building a network of value-aligned businesses that act locally to strengthen their collective impact.


Back Pocket Provisions' products, services, strategies, and culture are designed around their shared company values:


LAND STEWARDSHIP | They are obsessed with the outdoors personally and professionally. They prioritize working with farmers using sustainable practices and support organizations protecting and regenerating natural resources.


INNER BEAUTY | They love ugly produce. By sourcing delicious-but-aesthetically-imperfect ingredients from local farmers, their profitability is increased by creating a dependable local market for their harvest.​


FOOD CULTURE | Eating and drinking is what brings us together and makes us happy. That's important. Back Pocket designs recipes that are inspired by food traditions locally and around the world, and supports independent restaurants and retailers that feed their communities. 


RADICAL TRANSPARENCY | They believe in honest communication with customers, suppliers, staff, and their community. They're trying to do business differently, which means asking a lot of questions and sharing notes.


CREATIVE COLLABORATION | Food is a dynamic system, not a monolith. Back Pocket pursues the opportunity to work intentionally and creatively with organizations of all shapes and sizes in pursuit of a new food system that works better for everyone.

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